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What's In A Name?

When we started our business in 2016, one of the jobs we had to do was pick a company name – it took quite a while. On more than one occasion we came up with a name we were happy with only to discover via Companies House that it was already taken. Very frustrating. We finally arrived at Claritas and quickly set up the limited company. Amongst other things, it means ‘clarity’ in Latin, and it nicely describes what we’re trying to do, ie provide some clarity with regard to our clients’ financial futures. We then wrestled with how we should describe the business, eventually settling on ‘wealth management.’ Ever since, I’ve been slightly worried that the term ‘wealth management’ is somewhat elitist and might put some people off from getting in touch. How many people haven’t called because they thought they didn’t have enough money to be a client of a wealth management firm? I’m not sure and I guess we’ll never know.

When we receive a new enquiry we’ll generally arrange a brief initial chat either by telephone or ‘Zoom’ to see if we are a good fit for each other. Yes, we will look to get an idea of your current assets but also more importantly, we’ll get an idea of the complexity of your circumstances and whether you’re looking for financial planning advice as opposed to product-led financial advice. It isn’t just about the money. If we’re happy that you do want the service that we provide, and that our fees will represent good value for money for you, we’ll book a lengthier meeting to chat everything through in much more detail

“We want to make sure that you receive the right advice from the right firm at the right price”

Sometimes though we receive enquiries for extremely specialist advice that we feel would be better provided by an adviser specialising in that area. We also receive some enquiries for one-off transactional advice where the prospective client doesn’t want an overall financial plan. That’s absolutely fine, but it’s just not what we do. In those instances, we’d refer the caller to an adviser whose business is set up to deal with those sorts of enquiries. We’ve always said that we’ll ensure that anybody getting in touch with Claritas receives the right advice from the right firm at the right price. If that happens to be us then that’s wonderful, but if it needs to be someone else then that’s absolutely fine as well. We’ve also received new client enquiries that are one-off queries that we were able to answer there and then. We’re happy to do that without any charge as we genuinely want to be helpful. If there’s anything you’d like to discuss regarding your finances, please do get in touch. We’re here to help. Please also don’t automatically assume that you’re not a ‘wealth management’ client. It’s only a name!